Location Ideas

Now we knew who we were using for our actors, we needed to think about where we were going to set the scenes. We are planning on using a variety of locations to represent the past and the present situations in our story. We don't want viewers to get the impression the video is based around one day, and this is what would likely happen if we were to choose just one location. We ae planning on using an area with nice scenery and surroundings for some of our shots involving our video story. Ideas we had for this were;

• A local field, located near our sixthform; This particular field is fairly large and has nice woodland scenery so we feel this would be a good place to film some of our shots for our story.
• Hamstead Heath, Parliment Hill; This settings has beautiful views and surroundings so we feel this again would look good in our video. Here we are planning to film our story also. This field is also large so we can do a lot with it and use this at our advantage.
• Tellytubby Hill; We considered videoing here as this is a nice greenery area. However, the hill is fairly small and is located next to some houses so we felt this wouldn't look as effective in our video.

We are planning on filming our boy actor on 'dates' in the past with his ex girlfriend and in the future with his new girlfriend. Again for these we want a nice setting with good surroundings. We have decided we are going to travel into london and film in the streets near Hamstead heath. We felt this would help us time wise as we would not have to travel far to reach Parliament hill to film our other shots. Also the streets there are fairly quiet so we would not have the issue of filming a busy street filled with people.

We are also planning to use a cafe to film our actors on dates. A cafe we will use will be one located in the town centre as this will be easy for us to reach as it is not located far from our sixthform. This is also somewhere that all of our actors can reach easily.

As well as our story shots, we also needed to think about where we were going to film our band shots. Our research of You me at six's other tracks showed us that their band shots are filmed in small hall like settings. This idea we liked so we have decided wer are going to film the band shots in our school hall on the stage. This will allow us to film the band performing with their instruments. If we were to have filmed the band outside this could have been very difficult as we may not have been able to use some of the instruments.

Story Actors

Story Actors

We struggled to find actors to play the girl roles in our video as none in our sixthform were willing to volunteered. We didn't want to waste too much of our time searching for actors for these parts so we thought it would be easier if we appeared in our own video instead. This would also help us when filming as we know we would be reliable as we don't want to fall behind. I will be playing the role of the 'new girlfriend' and my group partner Millie will be playing the role of the 'ex-girlfriend'. For the boys role we have chosen to use our friend Sam Wilkinson. We chose this particular actor as again we know he is reliable and we would find it easy to direct and work with him as we are all close friends.

Clothing
For these actors we have come up with some outfits for them to wear. As we are planning on basing our video on different days and events it is important that we get the actors wearing a couple of different outfits to show that these are different days. We have also thought about making them wear summery and wintery clothes to show the past and present times. For the past events we want our actors to be wearing summery clothes so we have decided that they will be wearing the following for some of our shots;

Millie- Summery Dress

Sam- Shorts and T-shirt or summery Jumper.

For the wintery (Present) events and shots we require our actors to wear the following;

Millie- Tights and warm clothes, Coat

Lauren-Skirt, Jumper, Coat

Sam- Jeans, Jumper and Coat

We thought this would be an affective way to show the different days and it would emphasise the fact that some shots are from the past and some are present. This will show the boy's memorys of before in the summer with his 'ex girlfriend'.

Actors (Band)

Band Actors

Now we have decided on the band's clothing we needed to choose the best people for the roles. As we have chosen to make a music promo for the indie genre we thought it would be a good idea to stick to the stereotypical style of an indie band. We want our audience to straight away recognise that our band is an indie band, not only through the music style but also through the way they look. It is also vital that we choose actors that we know we can rely on so that we don't end up being let down by them on occasions. We would need to choose people that we will be able to easily get on with so that we can all work well together to get everything done on time.

For the band actors we have decided to use;

-Jake Horton- Guitarist- We chose this actor to play the guitarist as he already knows how to play this song on guitar so when we film him in our video it should really look like he is actually playing it without us editing it too much.

-Sam Harvey- Base- We chose sam to play base in our band as he is also in our media class and knows how important it is to get everything done on specific dates so we know for sure he will be reliable.

-Haydn McMaster- Drums- We chose this actor for this band member role as he already has experience in playing drums so he would know how to appear to be playing them in our music promo. This would help us be able to make our band performance look more realistic and effective.

-Matt Bailey- Lead singer- We have decided to not have the lead singer playing the guitar also as we felt it would be difficult for him to be doing both as we want to focus more on h8is lip syncing rather than his performing with instruments.

Actors (Band Clothing)

Band Clothing
Our previous research gave us an idea on how the band like to dress, however we thought it would be worthwhile to research this further to help us shape and form our own band for our video. It is important that we dress our actors so that they appear appealing to our audience. Below are a few pictures of the band, showing their style of dress in their music videos and out of them.

Here you can see that the band are dressed fairly smartly and similar, this shows that they are close as a band as they are dressing the same. This also created the idea that the are professional. This picture shows the band dressing similarly to how they dress in their music videos. They way this band dress has inspired us to make our actors dress in a smart fashion in our music promo as we feel this will look more appealing to the target audience rather than them wearing casual clothes. We want to make our actors look as appealing as possible to ensure that the viewers enjoy the video and like the look we are trying to portray with out band.

In order to help us plan our outfits we decided on a main look that we wanted to achieve with our band actors. We want them to dress in;
Smart shirts
Tie (Optional)
Blazers
and Smart Trousers. We have decided that we aren't going to be specific on colours of outfits. This is because viewers may find this a bit boring and we want our band members to stand out quite a bit so that they look even more appealing to the target audience. We will obviously be dressing our other actors playing the story of our video in a different style of clothing.

Planning begins...

Now we have a clear idea of which genre music we are using and we have carried out a bit of artist research we can start planning aspects of our music promo. The research we have looked at so far has shown us the types of techniques that the artists use in their videos and has given us ideas for our own. During this piece of research we also began to identify how the band has been formed. The band is made up of five members;

- Lead Singer

- Rhythm Guitarists and backing vocalist

- Lead guitarist

- Drums and percussion.

For our video we plan to create a band that will be made up of actors from our sixthform that are of similar age to us and our target audience. We have planned to use four actors to make up our band. We will have one playing drums, another singing whilst playing guitar, the third playing rhythm guitar and the last will also be playing guitar.

 

As well as the band members we will also be using other actors to help create our story for the narrative side to our video. We will be requiring 3 actors. We are planning to create the story of a boy that has recently broken up with a girl and is now in another relationship with another individual. However when he is with this new girl, all he can think about is his ex-partner. This relating to the main chorus of the song 'But when I looked at her I thought of only you'. This idea will help us create our narrative video. By creating a kind of 'love story' this will also help us relate to the whole meaning behind this song (Different stages of love). We will need one boy actor and two girl actors to play the roles of these characters.

 

We hope to use a variety of different locations to set the scene for our video. However we want to try and make sure these locations link in with one another effectively. We will also be using a variety of different sets of clothing for our actors to show that some events features in the video are in the past and present.

Risk Assessment!

We thought that it would be worthwhile to create a risk assessment so that before we started to film our shots we were aware of all of the possible risks that could occur. This could help us to plan to prevent them so that we can film successfully and safely. Our risk assessment is shown below.

Target Audience- How will we target them?

After our research into our target audience we have a good fixed idea on exactly who our target audience is going to be. We will be targeting it at both boys and girls as we have identified that both genders like You Me At Six and both fit into the indie scensters category. We will be targeting people within the age range of 15-20 as again we identified that these were the age ranges of the people that are interested in the bands music. Now we needed to think about how exacty we are going to target them with our work.

 

Firstly as we are aiming at both genders we need to ensure our story is suited for boys and girls. We need to make sure that both can relate to it. Even though we are planning to create a kind of love story due to our research telling us that this is the kind of thing people expect to see in this kind of video, will will make it so that it is not aimed more at girls. We can do this by ensuring that the story can be something that could happen to both genders. A good way to target the girl audience though is to use Goodwin's theory of using a lot of close up shots of the band as this is something they will want to see.

 

Also, by identifying what fashion labels the target audience is interested in we can link this to our video by making good choices on what our actors wear. It would be a good idea to have them wearing things from the fashion labels that influence them as they are likely to recognise the styles of clothing we will be showing them and are likely to be influenced by them. For example we could have our girl actors wearing clothes from topshop etc. Also we have identified that one of You Me At Six's band members have their own clothing line known as 'Cheer up' clothing. If we have one of our actors wearing this, the fans of You Me At Six and our target market are likely to recognise this brand which will keep them interested in our video.

 

We can also aim at our target audience through our websites. As we know some of the other icons and artists that our target audience are interested in, we could maybe try to mention these somewhere on our website in order to again draw in their attention to pages on the web.