Target Audience- How will we target them?

After our research into our target audience we have a good fixed idea on exactly who our target audience is going to be. We will be targeting it at both boys and girls as we have identified that both genders like You Me At Six and both fit into the indie scensters category. We will be targeting people within the age range of 15-20 as again we identified that these were the age ranges of the people that are interested in the bands music. Now we needed to think about how exacty we are going to target them with our work.

 

Firstly as we are aiming at both genders we need to ensure our story is suited for boys and girls. We need to make sure that both can relate to it. Even though we are planning to create a kind of love story due to our research telling us that this is the kind of thing people expect to see in this kind of video, will will make it so that it is not aimed more at girls. We can do this by ensuring that the story can be something that could happen to both genders. A good way to target the girl audience though is to use Goodwin's theory of using a lot of close up shots of the band as this is something they will want to see.

 

Also, by identifying what fashion labels the target audience is interested in we can link this to our video by making good choices on what our actors wear. It would be a good idea to have them wearing things from the fashion labels that influence them as they are likely to recognise the styles of clothing we will be showing them and are likely to be influenced by them. For example we could have our girl actors wearing clothes from topshop etc. Also we have identified that one of You Me At Six's band members have their own clothing line known as 'Cheer up' clothing. If we have one of our actors wearing this, the fans of You Me At Six and our target market are likely to recognise this brand which will keep them interested in our video.

 

We can also aim at our target audience through our websites. As we know some of the other icons and artists that our target audience are interested in, we could maybe try to mention these somewhere on our website in order to again draw in their attention to pages on the web.