Target Audience! What type of sub-culture are they?

One of the most important aspects of this production is the target audience. It is vital that we are aware of who our audience is and how we can target them with our music promo and auxillary tasks.We can also use our questionnaire results to give us a clear understanding of what they would want and expect from our music promo to try to determine what type of audience they really are. 

As we are creating an indie music promo our target audience are obviously going to be interested in this kind of music. This therefore means that they will be able to recognize indie music promos when they watch them due to the style of video, what is displayed in them and the clothing of the artist etc. Later I will discuss how we have planned to target our audience through the use of clothing for one of our actors. Because of the style of music performed in our video, the target audience are likely to be 'indie' also. It is not likely that an individual that is a 'metal head' or a  'chav' is going to listen to or like this kind of music. 
A metal head is likely to prefer much more intense, darker and louder music, and a chav is more likely to prefer rap etc. Whereas indie music is usually associated with 'indie scensters' which I found out from researching the UK tribes website. This can be seen by the way that these types of individuals dress, they normally dress similarly to the artists that they listen to. I found this out when I asked one of the people that answered my questionnaire saying that the Maccabees were their favourite indie bands. I analysed the way he dressed and then looked at the bands style of dress and both were very similar.