Indie scensters!

As we have identified that these are the types of audience that we are going to be trying to target we thought it would be worthwhile for us to look into them further to gain more knowledge of them to help us be able to target them easier with our promo. 

It is said that indie scensters exist thanks to the fashionable status of guitar music. In the indie scensters tribes there are significant role reversals with boys and girls both wearing tight fitting clothing such as skinny jeans and sporting over the top make-up with accessories that stand out. Scensters are also known to be festival goers. Indie scensters are affected by the constantly changing fashion and are currently being influenced by high street fashion labels including american apparel, Top shop etc. Some of their main icons include the Klaxons, Vampire Weekend and Spank Rock etc. 

This information has helped show that my target audience is of both genders so we are targeting a larger audience with our promo. This information has also helped us understand how they dress and the types of fashion labels they are influenced by. We can use this information to try and target them specifically through the use of clothing etc that can be seen in our video. It is clear that this is the right target audience for our style of music promo and track as it is fashionable guitar music which is something they love. 

Below are images from the internet to show the style of an indie scenster. 

We also wanted to look into the indie scenster's media consumption. This could potentially help us when creating our websites. The image below shows that their highest media consumption is of the internet.

Because of this it is important that I target the audience effectively through the use of my website auxiliary task as these individuals are likely to use these kinds of websites for the latest news and updates on the artists they like to listen to. As I already know who their icons are I could mention these on this webpage somehow as well as the fashion labels they are interested in.