Website- Merchandise!

The next section of my website is 'Merchandise'. This section will focus on the band's clothing. My target audience research showed me that the fans are highly influenced by clothing and fasjion labels and icons. This is why I feel it is important to include this aspect on my website as I know it will be effective in attracting their attention. In our music promo, Millie and I took into consideration how important the clothes used could be to our audience which is why we decided to use clothes from the fashion labels that I identified they were influenced by and ones that they would be familiar with.

Cheer up clothing label;
The Cheer Up Clothing label was created by You Me At Six's band member Matt Barnes. This clothing label therefore would be one that the audience would be very familiar with which is why I have decided to include it on my website. The audience is able to shop online and check out this clothing label. However as the brief does not require me to create the whole website I will not be creating the merchandise page, rather just mentioning it on the homepage to get it noticed. In our music promo we had Millie wear a cheer up clothing top. This top will be included under the merchandise heading. If the target audience have seen our website they wil recognise the top from here and this would hopefully influence their decision to purchase it or even just check it out. We took a photograph of the t-shirt that we could use for this part of the website.

However I noticed that this picture included the hanger and the door in the background which made the picture look unprofessional and not suited for a website. I decided to use photoshop to edit the background out and place the top on a plain white background, similarly to the real website's clothing page for the band. The new image can be seen below.

I also included an image of a T-shirt that I have taken from the original website.. www.youmeatsix.co.uk. I chose to use this T-shirt as it was made for the single Crash, which suits my website as this was the track used for my music promo, this helps to promote it further. The image is shown below.

Next I decided to create a paragraph about the clothing ranges provided by the band. My target audience research showed me that the audience are highly influences by brands such as American Aparell and Topshop, as well as many other fashion labels. This is why I decided to explain that the boys were bringing out a clothing range in these stores in the new year. This would give the fans something to look forward to and would hopefully influence them to keep checking the website to see if these clothing ranges have been added to the 'Merchandise' part of my website yet. A print screen shows this below.