I will be using the online programme Wix to create my website. I first began by choosing to look at the music templates as this would help give me a clear structured layout to work from. I chose the best one that was most suitable for the kind of website I wanted to create, the first thing I noticed was that there were already images on this website so I made sure that I removed these as the images I use for my website need to be original footage that myself and Millie produced. This left me with a plain black and white background which was exactly what I was looking for. The next step I took was creating the title. I wanted to make this stand out to attract the audience's attention. I thought it would be a good idea to include the band's name in the website name at the top so that the audience would know straight away who this website belongs to. Below is a print screen of the title.
I chose this particular font as I felt it made the name stand out more and fits nicely with the genre of music indie/rock. Next I decided that I was going to make all of the titles on the web page white to match the title above, as well as using the black strip background. I then wanted the paragraphed text to be in black font to matcht he black and white theme I realised that the plain white background looked slightly dull so I decided to use a slightly darker gray colour to add a bit more colour to the theme. Although I did not want to make it too colourful as I felt this would stray too far away from the genre of music, which my research shows me tends to use darker colours.
As the website would be used for updating the band's fans with news on the boys and for promoting my new music promo I thought it would be a good idea for the video to be one of the first things the viewers would see on the website. This would get it easily noticed, if I were to leave my music promo until the bottom of the website this would not emphasise its importance as a new single and the audience could end up ignoring it. By placing it at the top this ensures it will get noticed and draw in the audience's attention. By including the video actually on the website rather than just providing a link to the promo on youtube this is enabling the viewers to view it straight away which would be meeting their expectations of the site as they are more likely to want to watch it there and then rather than having to navigate to another page. Also by doing this they are not likely to get distracted by another page such as youtube, once they have finished watching they can carrying on enjoying the rest of the site. Below you can see where I have placed the video.
Just above this I decided to have an introduction to my website. This introduction would explain to the viewers what this website is used for to influence them to carry on viewing it. If I did not provide them with this small bit of information they may not know what is going to be on the site and then may not bother looking at it at all. The text for this is shown below. I checked the text on a word document first of all to ensure there were no spelling mistakes or grammar errors.
'SIXERS' is the nickname I have identified for You Me At Six's fans. By including them here and using their known nickname this will help them to feel more involved in the website which is likely to make them want to view it more. I have started off by saying a little bit about the year the boy's have had and giving the fans credit for making this possible. Again this small piece of text will draw in the audience's attention as it will make them feel part responsible for the boy's success. This should influence them to stay on the site and will also make them feel more connected to the boys. I have then explained that the website will regularly be updated so they will know to keep coming back and checking on it. I have also mentioned KERRANG which is something that the fan's will be very familiar with as they are interested in this genre of music that Kerrang is based around. My audience research also showed me that the target audience are very interested and influenced by Kerrang which is why I decided to include this in my introduction to keep their interest.
Next I decided to add a message from the boys on my website. I thought this would really draw in the attention of the audience as they are likely to want to hear from the boys on this site. By including a message from the boys this will make all of the information provided on the website seem more realistic to the fans. The boys are not the ones that create the website, the editors are however the editors have direct links with the band and it is important for the audience to know this. The message I have written can be seen below.
I wanted the boys to be talking about their new release to influence the audience to look at it, this is another reason why I placed this message next to the music promo. This message allows the audience to connect more with the boys and feel like they are talking directly to them. Knowing that the boys also comment on this site as well as the editors is likely to influence the target audience to keep viewing the site which would increase its popularity.
Next I wanted to add an image of the boys to draw in the viewers attention even more. When creating my music promo it was identified using Andrew Goodwin's theory that it would be expected and wanted for there to be a lot of close ups of the band. I also think its important to provide images of the band together on the website as this is what the fans would expect to see on it. This will make it more eye-catching. Below is the picture I decided to use.
This was one of the images used for my digipak. I thought it would be good to use this photo again as the audience would hopefully recognise it from the digipak. However I noticed that you could still see the curtain in the background and this would not fit in well with the black and white theme background of my website. I decided to use photoshop to edit this so that the boys were on a plain background. I used the magnetic tool to cut out the boys and place them on a black background. Below you can see how I have done this.
Below I have taken a print screen of where I have placed this image on my website.
I have placed it next to the introduction and underneath the title of the website. This means it will not be ignored by the viewers and is easily noticeable to the target audience. Again the audience will know straigth away who the website belongs to. Also if the viewer is new to the band and this is the first time they have viewed the website, they will straigth away be able to see what they look like, influencing their decision to stay on the website.
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