Sound Cloud!

When carrying out my audience research I searched You Me At Six on my facebook page to find out more about my potential audience. As well as identifting the target audience from my facebook friends I also identified that the fans were listening to the band on 'Sound cloud'. This software allows people to listen to a variety of different music that they are in to. I thought it would be a good idea for these reasons to include a link to soundcloud on my website so that the viewers can play You Me At Six's music whilst enjoying the site. I have linked it to one of their other songs. I first of all thought about linking it to my music promo track 'Crash' however as the video is located next to this I did not want to 'over play' the song as the viewers may feel slighly like they are being pushed to listen to it so I thought it would be best to use another song produced by the boys. Below is a print screen of this. I had to use a link from one of the You Me At Six's sound cloud links as I could not find the original track posted by the band. Sound Cloud involves tracks being posted by individuals that are not necessarily the ones that have produced it, people can share whatever music they wish to on this site. I copied the link to this section so that the music is able to play. This is why above the song it says EMI music.