Indie
Rock
Pop
We felt these would be useful genres to research as myself and my group enjoy each of these genres so if we were to choose one of them we would definitely enjoy making the video for this style of music. This would also make it easier for us when finding a song we want to use. We also felt that researching these would help us as we could take ideas from these to help us understand what is required of ours. We decided it would be most useful to research a song from each genre to help us get a clear idea of how the filming and editing is used in each.
Indie
The music video decided to research for this particular genre was: The Libertines - Don't look back into the sun. I chose to look at this video as I feel it clearly demonstrates a point in Goodwin's theory as it uses shots of its live set in its music video. This is something that me and my other group member found a lot of indie bands did. This video also uses a lot of close ups of the band members which is usually done to meet the demands of the record label. Again this idea is used in a lot of indie songs music videos so if we do decide to choose this particular genre this is something we should also consider doing. This video also uses a lot of quick paced shots to make up the video. This is to emphasize the fast tempo of the song.
The characters in parts of this video are also dressed the same which adds a professional feel to the band. Myself and my group partner thought if we did choose this genre it would be a good idea to dress our characters that we choose for our band in the same types of clothing. This idea can also help the target audiences identify the arrtists dress sense which will then help them to familiarise with them even more and get to know them better.
If my group was to decide to choose indie as the type of genre for our video I feel it would benefit us as we are both really into this kind of music so this would make it a lot easier for us to decide on a particular track that we would base our video on. This would save us a lot of time. We also found a lot of ideas that are used in many indie music videos that we would like to incorporate into ours.
The link for this video can be found below;
http://www.youtube.com/watch?v=jLYsIESNtUc
Rock
The video decided to research for this particular genre of music was: Foo Fighters - All my life. This video focuses its filming on the band performing with their instruments. Again it is meeting the demands of the record label as it is providing you with lots of close up shots of the artists. This video provides you with fairly long shots of the artists playing their instruments and singing which myself and my group feel is a good idea that we may consider using in our video. This particular style of genre is usually set in a dark setting with the artists wearing dark clothes to emphasize the idea of rock.
For this particular video there is also a relationship between the lyrics and the visuals. The video provides you with shots that flow with the tempo of the song. When the track begins to speed up the shots get quicker. This is also something that my group thinks would be a good idea to incorporate into our video.
This video also uses the idea of footage from a concert. They have set their video up to be like them performing in one of their concerts. However this footage foes not seem to be live. They begin the video with a shot of the sign saying "Foo Fighters, in concert tonight". This again is following the points of Goodwin's theory by using the location of their concert.
http://www.youtube.com/watch?v=xQ04WbgI9rg
Pop
The video that I have analysed for the pop genre is Katy Perry - Last Friday Night. I decided to research this particular song as I felt it clearly represented Goodwin's theory as their is a relationship between the lyrics and the video. This song is very narrative. The song talks about having a crazy party last friday night and that is exactly what is going on in the video. This video is typically pop as it creates the common theme of a party involving lots of bright colours, young people dancing around and love. This pop video is also over the top which seems to be the case with many songs of this particular genre. Pop songs commonly use the idea of iconography by each having the same style theme and setting.
This video as well as many other pop music videos seems to use many extras to dance around in the background to make up the crowds in the parties. However this is something that my group may not be able to do as we will find it difficult to find this many people to participate in our video.
http://www.youtube.com/watch?v=KlyXNRrsk4A
After researching each type of genre we have come to a decision. We have decided that it would be most suitable for us to choose to make a video for the indie genre. We have decided firstly not to choose the pop genre for our coursework because we felt these types of videos were too over the top and typical. Pop videos also have too many extras and this is something that is not possible for us to do. However we will be taking the idea of making our video narrative as we feel this will help us to create a good story for our video and it will be less difficult.
We also decided not to choose the rock theme as we thought this was too heavy and dark for us. A lot of rock artists also use live footage in their videos and this is something that we decided we didn't want to do with ours.
We thought the indie genre was the best one for us as myself and my other group member enjoy this style of music the most. A lot of indie videos also use a lot of close up shots of the artists which is something we thought worked really well. We will be finding people to play the band in our music video to lip sync the songs well so our video looks more professional. We will need to do this as most indie songs are sung my males and myself and my group are both females so we will need to find someone to fit the part.
We also found that this particular genre has the target audience of 15-30. We have also decided to use this as our target audience as our age range is included in this so we feel it will be easier as we will understand better what this audience wants and expects from our video. A way in which we could get a better insight into what this target audience want from our video is by using a questionnaire to identify what they like to see in an indie song music video. This will help us to make our video appealing to them.
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