For part of our research we decided to undertake a questionnaire to help us understand exactly what our target audience wants and expects from our indie music video. Firstly we want to know if the audience actually enjoys this genre of music so this will be the first question on the survey. Our questionnaire will hopefully help give us more ideas on how to make our music video more appealing to the audience. To make our questionnaire more effective we decided to incorporate the points in Goodwin's theory into our questions. This will help us to identify whether or not they prefer a video that is narrative or one that involves live footage of the artists performing etc.
The questions we included were;
- Do you enjoy listening to the indie style of music?
- What do you expect to see in music videos of this genre?
- Do you like these videos to be narrative? (To tell a story)
- What kinds of stories do you like to see in an indie music video?
- Do you like to see a lot of close ups of the artists?
- Do you enjoy indie music videos that contain live footage of the artists performing, e.g. in concerts?
- Does the idea of intertextual reference interest you? (Do you like videos that are based around T.V shows or films)
- What kinds of films would you expect an indie video to be set around?
- List two of your favourite indie artists.
Below is a picture of the questionnaire that we handed out to people within the age range of our target audience.
Below is a picture of our questionnaire that has been filled out and answered.
We collected all of the results in and all of the answers to the first question were 'yes'. This information is useful to us as it shows that our target audience are interested in indie music and do enjoy listening to it. This shows us again that we have chosen the right genre to base our video around.
A lot of the answers to the second questions were things such as couples and love stories. This helps us understand what type of theme the audience expects to see in our music video. It is important that we include this kind of idea in our indie video so that it appeals to the audience.
The results from the third question also showed us that the audience like the videos to be narrative and tell a story. We have decided we are going to include this in our video so it is important that the song we decide to choose has lyrics that are not too difficult to make a story out of. We will need to make sure that there is a clear relationship with the lyrics and our video.
We asked them what kinds of stories they like indie music videos to tell and the majority of the answers were 'love stories'. This again links back to the results in our second question. When researching the indie genre we did find that a lot of these videos told this particular type of story. As the audience have said they would expect to see couples in the video it will definitely be a good idea for us to create a love story for our track. Someone said the would like to see a scary story told however we felt this was not suitable to this genre and felt it fit more into the rock category.
We also asked the audience if they would like to see a lot of close ups of the artists as this would be helping us meet the demands of the record label. The results showed that everyone answered 'yes'. This shows that the audience do enjoy these types of shots of the artists so this is something will will definitely be including in our video. As we will be providing close ups of the artists we want to make sure that we choose people to make up our band that are going to be fairly good at lip syncing so that our video looks professional.
A lot of the audience said they don't enjoy live footage of the artist being included in the music videos so this is something we will not be including in ours. We also decided not to do this as we would find it difficult to find a location that would create the live footage image. The audience also said they didn't want to see any intertextual reference in the video so this again is something that we will not be incorporating into our video. To follow this question we also asked what kinds of films they would like to see in the video if they were to say yes to the previous questions. The majority answered 'love story'. A lot of the questions link together on the idea of involving couples and a love theme so this is definitely what we are going to do with our video. We will be creating a love story that fits the lyrics of the track we decided to choose.
Finally we asked them to list two of their favourite indie artists to help us know who to research when deciding on what track to choose. The artists that were listed were ones such as,
The Maccabees
You me at six
Foster the people
General Fiasco
and others. We will be researching tracks made by these artists to help us decided on which one will help us create our love story the best.
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