Andrew Goodwin published the book known as 'Dancing in the Distraction factory' in which he mentions six points on how to analyse music vidoes. I will use this theory to help me analyse two music videos of my choice.
His Theory;
1. The music video demonstrates genre characteristics for example stage performances in rock videos and dance routines.
2. There is a relationship between the lyrics and the videos.
3. There is a relationship between the music and the visuals. (Amplifies, contradicts, illustrates)
4. Demands of the record label will include the need for lots of close ups of the artists and the artist may develop motifs which recur across their work. (A visual style)
5. There is frequently reference to notion of looking (screens with screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference. (Films and TV programs)
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