Cheer Up clothing! - Target Audience

As I have said further down my blog that we identified that Indie scensters are highly influenced by their fashion we wanted to target them with one of the band's clothing line. We did this because the fans of You Me At Six are likely to recognise this label.

Below is a picture to show the 'Cheer Up' clothing item that Millie wore in our video.

Here is also a screenshot from our video showing the scene in which Millie wore this item of clothing.







We also identified that some other fashion labels that our target audience were highly influenced by were 'Topshop', American Apparel' etc so we tried to use items of clothing from these labels in our video on our actors. In the shot above Sam is wearing a 'Topman' jumper and can also be seen wearing a top from this same label later on. We did this because it is a fashion style that is the audience's own so they would be able to recognise this. In the screenshot again below I am wearing an 'American Aparell' jumper to influence the audience further.